The R.A.C.E Brand Story

In the tumultuous aftermath of the George Zimmerman trial and Trayvon Martin's tragic death, a collective despair hung heavy in the air, suffocating hope for equality. Yet, in the depths of this darkness, a flame flickered to life within me.

Enveloped by the glow of a sociology lecture, I found myself immersed in a documentary on racial profiling. Jamal, a young black man unjustly imprisoned, became a mirror reflecting my own fears, frustrations, and dreams. As his tears stained the screen, I felt a surge of empathy course through me, igniting a firestorm of emotion.

With trembling hands, I reached for my journal, the blank page a canvas for my awakening. In a burst of inspiration, I penned the letters R.A.C.E., infusing them with the fervent plea: "REMEMBER ALL CREATED EQUAL." In that sacred moment, the acronym R.A.C.E. was born—a beacon of hope in a sea of injustice.

That night, as the world slumbered, I knew I held a truth meant to reverberate across continents. With unwavering determination, I seized the opportunity, trademarking the RACE acronym in 2021. Now, on the cusp of a new dawn, the R.A.C.E. brand stands poised to unleash a tidal wave of awareness—a movement transcending borders and uniting souls in the pursuit of fairness and equality for ALL.

#JOINTHERACE